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Google Ads Digital Marketing

Executed a high-impact Google Ads campaign for @PlanetRead, boosting literacy initiatives with notable increases in website traffic and audience interactions


Company :

Jan 2020 - Mar 2020

Timeline :

VIT University, Vellore

Clientele :

Project Photos :

Shared Below

Project Outcomes

Through our participation in the Google Ad Grants Online Marketing Challenge, we seized a unique opportunity to bridge the gap between students and nonprofits, promoting digital skill development and driving positive change worldwide. Collaborating with @PlanetRead NGO, we utilized a $10,000 USD monthly Google Ads Advertising Credit to propel our client's mission of increasing literacy rates across the globe. Within a just 30-day period, our efforts yielded remarkable results, achieving following milestones:

  • Impressions soared by 71.59%, broadening our campaign's visibility

  • Click Through Rate (CTR) enhanced by 50.74%, reflecting increased audience engagement

  • Conversion Rate skyrocketed by 636.94%, signifying a significant uptick in meaningful actions towards literacy

  • Average Cost/Interaction rose by 78.33%, ensuring efficient use of funds for maximum efficacy

By leveraging the medium of Google Ads, we successfully contributed to increasing website traffic for @PlanetRead NGO, propelling their mission to enhance literacy rates and bring positive change to communities worldwide

Project Photos

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